The Year of Mugwort

We grow many of our botanicals on our regenerative herb farm in historic Cornish, New Hampshire.

Others are sourced from small-scale growers and agroforestry projects restoring land, culture, and livelihood.

Each ingredient is chosen for its vitality, lineage, and integrity.

PlantLust formulations are made from whole, potent plant material — never refined, sprayed, or diluted.

We work with plants as allies: supporting skin, nervous system, and hormonal balance through daily ritual.

This is not trend-driven beauty.
It is care, practiced slowly.

We work in relationship with small farms, women-owned co-ops, and regenerative growers.

These partnerships support ecological restoration, cultural knowledge, and shared prosperity.

Our supply chain is a living network — not an extractive one.